The WAR IS OVER! campaign was originally launched by John and Yoko on 15th December, 1969. Billboards with the inscription "WAR IS OVER! (IF YOU WANT IT) Happy Christmas from John and Yoko" were placed in 11 cities worldwide: New York, Los Angeles, Toronto, Rome, Athens, Amsterdam, Berlin, Paris, London, Tokyo and Hong Kong. Along with these billboards leaflets were distributed, posters plastered up, newspaper advertisements placed and radio announcements made.
When John was asked how much the billboards cost, he replied "I don't know- but it is cheaper than someone's life."
"Henry Ford knew how to sell cars by advertising. I'm selling PEACE. And Yoko and I are just one big advertising campaign. It may make people laugh, but it may make them think, too. Really, we're Mr and Mrs Peace."
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